#thekeybookrevealed

⁣Finally! Here are the instructions to enjoy your Times Square Billboard experience to the fullest!

WHEN: The photo/video attached will play for 15 seconds on the 23rd minute of every hour for 24 hours* on the following date: 2026-05-25.

For example: if your photo/video plays on the 23rd minute of every hour, you can expect to see your photo/video at 12:23 am, 1:23 am, 2:23 am and so on until 11:23 pm (last play)** local NYC time.

It is recommended to show up 5 minutes early to ensure you do not miss the experience, but if you do, don’t worry! You can come back an hour later to see it!

WHERE: To see your photo/video, please go to 1560 Broadway. Stand in Duffy Square and look right above the Pelé store!

You may also watch the billboard live stream here.
https://share.earthcam.net/tJ9....0CoLmq7TzrY396Yd88A4